VISUALIZING IS MORE THAN READING
Hi again! My name is Ioana and I am back with a new and entertaining article that is going to show you the power of video content.
Even though we might think that the clients need written explanations of a product, this is not quite true. Actually, the statistics show that 74% of people who watch a well-made video are tempted to buy the product. Let’s see how creating videos can improve your business promotion and how easy you can learn to do good-quality videos!
The first reason, as we have already seen, is the fact that people are more convinced to buy the products that they see. This is the power of visualizing and we all know it. Many entrepreneurs might be afraid of making videos. They think that the videos do not explain the products as clear as written content does. Sorry to tell you that but this is not true at all.
Moreover, when it comes to ways of communication, the biggest percent of it is made by visual communication. People think that a long written content that has a lot of words can convince the client faster to buy a product. But many words do not mean that the buyer will be sufficiently convinced to try the product.
Through videos, on the other side, the impact can be stronger even if the video lasts only 3 minutes. It is not about the number of words but the power of the story.
keep your clients focused
As you can read in my previous article “The impact of social media” , people love stories and a good one will promote your business better than any long-detailed written content. Do not focus on how much information you give regarding your business but the way you talk about it. Come up with a great and interesting story of your product and this will convince people that it deserves a try!
Another good reason to start creating videos is the fact that people are mostly lazy. This is true, isn’t it? We do not find enough time to read content or we just find it easier to watch a video. And guess who else loves videos? Google does! It is shown that your website has 53 times more chances to be ranked higher on Google if it does contain videos.
Plus, just think about a new visitor on your site. An entertaining introducing video on the first page will give him a better impression than a long written explanation about your business. Time costs money, right? And the power of video content will definitely cost you less time and money.
creating videos
Now you clearly have enough reasons to start creating videos for your business. But you might be afraid to take the action. Videos can look complicated and difficult to create. There are some important things you should consider when start making a good video and let’s get through them !
- Before putting your camera on, you need to find the right content for promoting your product. Having a boring video will make your clients close it in the first seconds. The beginning of any video is important and it has an impact on how your clients will react to it. Make your video interesting and bring curiosity to your customers. That will make them see the whole story.
- Now that you have found an interesting story to tell, it is time to choose the right background for your video. Any detail plays a huge role in your final video, so make sure you have good light, the right colors, and a clear focus.
- To have a professional video, make sure that your camera is a good one and the sounds have clarity. Things such as a blurry view or bad sound will definitely bring a bad image for your business and you might cause disappointment from the customer’s perspective.
- Film in small sequences. In this way, you make sure every detail is well-made. In the end, it will be easier to simply unite all the parts than to cut the bad ones and to start filming again.
Keeping these few steps on your mind will assure the final success of your business. Including videos for the promotion will definitely bring you more clients.
Videos are faster to watch, they usually express more than the written content does and the clients have the possibility to clearly see the benefits of your products in order to imagine them in their mind.
What do you think about the power of the video content? How would you compare them with the written content? As a client, would you prefer to read about a product or to watch its story? Let me know what you think or if you are already using videos for your business promotion!
