ARE YOU CHOOSING THE RIGHT PLATFORMS?
Hi! My name is Ioana. In the previous article, we have talked about why it is important to create a blog for your business.
This time we will discuss more about the impact of social media. Nowadays the internet has developed so much and the online platforms give us the possibility to promote our business at a higher level.
It is well-known that being active on social media increases the chances of making your business more visible. Having no online presence means that you basically do not exist and nor does your business.
The question is, do you need to be active on all online platforms? It is necessary to have an account on every social media platform? How huge is the impact of social media actually? We all know how much effort it requires to stay updated on multiple platforms. Posting good and relevant content is not an easy job.
Moreover, it is useless to have many accounts on all the online platforms. Why? Because your business is not meant to fit into all the categories and you will lose time being active in the wrong places. This is why it is important to know your clients.
Before even starting to make accounts on different platforms, make sure you have designed your buyer persona. Knowing who are your clients and where they can be found will make your job a lot easier.
HAVING THE RIGHT CONTENT INCREASES THE IMPACT ON SOCIAL MEDIA
Finding your people and opening accounts are not enough. The way you promote your business will also make a huge difference regarding your success. Posting random stuff that brings no interest to your clients will make them choose the competition over you.
Speaking about the competition, making some research about how they promote their business could also help you. Following your opponents is useful. In this way, you can avoid their mistakes and you will know what to bring different on the market.
POSTS, POSTS, AND…MORE POSTS?
To have success you need to have more than a brand and a logo. Yes, they are obvious elements for a business, and you will be surprised what a huge difference a unique logo can make in the perception of a brand.
Besides that, there are so many ways you can make your brand stand out which never fail. Here are my top 5 favorites:
- Running contests is an amazing start for your online promotion. Everyone loves free stuff and giving your lucky clients gifts will make them super happy and curious to try your products.
Moreover, this is a good opportunity to make your business more popular. Your clients will share your products with their friends or their closed ones and they will not even notice what they do for you.
- Adding calls to attention in your e-mails or through posts will increase the chances to have more sold products. People are getting bored if they read content without them being engaged.
- Asking for feedback shouldn’t feel scary. Your clients’ opinion is important and they need to know that. Asking, and then implementing what fits your brand is a way of letting them know they matter and you care about them.
- Consider the impact of videos. Posting some short videos while you promote your products will make your clients pay more attention to it. Visualizing a product and have a picture of it increases your business credibility.
Keep in mind that being present online requires a lot of time and effort. This is a mission that needs to be made daily, otherwise, you will lose clients. Your return to being successful again will not be that easy.
- Regular reaching outs. Make sure you update your clients on a consistent basis by giving them e-mails and notifications. Do not spam, but check up with them and remind them that your business can satisfy their wishes. There are times when people forget about the products they buy.
We live in a world where the alternatives vary so much. All the products come in different shapes and people feel the need to try them all. If you do care about them and you make sure you keep them updated, they will become loyal to you. Trust me, a happy client who sees in your products more than just a thing to buy, will not be curious to try other products.
HOW DO YOU KEEP YOUR CLIENTS INTERESTED?
Even when you have found your clients and you know how to sell your products in the right way, the mission does not stop here. The clients are people with needs and no matter how good your products might be, they are craving for changes.
If you are going to promote your business using the same strategies every time, people are going to orient to other companies. It might be hard to implement something new when your key strategies are good, but you have to do that.
Do not be afraid of changes, just keep your authenticity and think from the perspective of your clients. If you are not sure what can you improve regarding your promoting way, here are some short options:
- Always ask your clients, they want to feel important
- Try to come up with a new type of product, or with an improvement to the old one
- Keep your clients updated, send them regular e-mails, but do not spam them
- Bring up other forms of rewards to please your clients and make them try your products
- Be honest with them and try to answer all of their questions
Do not feel pressured to satisfy all your clients but try as much as you can to treat them well. People are mostly oriented to the companies that place them first and are careful with their needs.
SOCIAL MEDIA STORY: SUCCESS OR FAILURE?
Promoting your business on social media means not only writing about your products but also telling a story about them. People love good stories and they will become more engaged if they have a purpose, than a simple thing to buy.
There are a lot of cases when companies have ruined their success by having the wrong promotion. On social media, things are happening fast. People can follow and unfollow companies with just one click. This is why choosing an entertaining content and having engaged posts will bring you more clients daily.
Besides that, people like to share posts, and on social media, this is so simple! Convincing your loyal clients to talk about your business is the impact on social media that is going to turn your services into popular ones.
Try to share and talk about your services just like you are telling a story to your friends. Your clients need to feel comfortable and exciting on your online accounts, not bored, or feeling like they are reading the same post every day. Be unique and have trust in your business!
How much time do you spend promoting your business online? Do you already practice the mentioned strategies? If not, try to implement them for your company and tell us the results!
